In this week's #Changemaker series we speak to Mweembe Sikaulu, a Communications and Brand Specialist based in Zambia. Mweembe is an accomplished communications maven with several awards to her name. In this interview, she speaks to us about building a career in the communications industry and shares some of the lessons she has learned along the journey including managing imposter syndrome and a lot more.
Please tell us about your background.
I am a Communications and Brand specialist with over a decade experience in the industry having worked in Media, Banking and Aviation. I am also a passionate advocate for women and girls as well as for education. I have had the privilege of an international upbringing and education in various regions of the world including North America, Europe, Australia and of course Africa and apply this worldview to my work as well as in my everyday life. I have a Bachelor’s Degree in Mass Communications and Masters in Global Marketing.
What attracted you to the Communications and Branding industry?
My introduction to the industry was serendipitous. I had been studying International Business and though I was doing well, after attending an internship I realised that it was not something I wanted to do for the rest of my life. I honestly had no idea what I wanted to switch my major to however upon accompanying a friend of mine to her new university, which was having an open day, I came across a lady who explained Mass Communications to me. The conversation provided me with an “A-ha!” moment and my decision was made to change my major to Mass Communications. She explained how important communications is to every industry whether it be business, politics, sports, entertainment, advertising, journalism and so forth. The more she explained, I realised it encompassed everything that I had an interest in.
What’s the worst misconception about what you do?
I would say some of the worst misconceptions are that what we do is easy, wasteful regarding money and that it is not important. Instead of viewing this as a negative, I instead choose to rise to the challenge by doing what I can to grow the industry and helping it garner the respect and recognition it deserves.
What mistakes have you made and learned from along the way?
I’ve always been an honest and blunt person; sometimes it’s received well, other times not so much. Over time I’ve had to learn to read the situation or the person I’m dealing with and adapt accordingly. It hasn’t been easy but it’s part of growth.
How do you define success?
Success can mean different things to different people. Personally, I define it according to my vision board. I have listed my goals and aspirations for various aspects of my life as well as my hopes and dreams which include my physical, emotional, social, spiritual and intellectual health.
What has been your proudest moment so far?
That’s a hard one. I don’t think there has been one particular moment. I think when I look back at how far I’ve come and remember all the experiences both good and bad, I can be proud that I kept going and that I’m far from done. Sometimes we get caught up with work and with achieving our goals that we don’t take time to appreciate our accomplishments, so I’m trying to do that more.
Do you ever experience imposter syndrome and how do you manage it?
Yes, I do experience imposter syndrome. However it has gotten better over time though still prevalent. In the past I used to tell myself “fake it till you make it” but then I started to realise that I was not faking anything. I was working hard day in and day out and the results were starting to come to fruition. I still have to remind myself of that, so I guess my solution is to keep on working hard and to realise that I’m not where I am by mistake, I’m where I am because I put in the work.
In the world of #winning. How do you handle failure?
Failure is inevitable so though it might hurt in the moment, I try to view it as a learning opportunity in the school of life.
What are some of the (work) habits that help you stay focused and productive?
One of my work habits is to always write a “to do” list of what I need to get done. I also have a white board calendar on my office wall where I write any events, activities, deadlines etc. for the whole year. This helps me to plan accordingly.
What obstacles did you face in your career and how did you overcome them?
There have been a few obstacles including being bullied at work and being underestimated. I’ve overcome them by focusing on my goals and continuing to work hard, regardless of what is thrown at me. You will never have everyone’s approval so it’s best to focus on your own.
Which female (role model) has impacted your life and what have you learned from her?
Aside from my mother, I haven’t really had too many people that I can say have been impactful role models. I have had various experiences working with women and I do try to see what I should emulate and what I should avoid. I’ve observed how patient, graceful and diplomatic some have conducted themselves.
What’s on your career bucket list?
This is a tough one as I still have a lot that I’d like to get done however for now I’ll say to write a book.
What’s your dream for the African woman?
My dream for the African woman is for her and for the rest of the world to realise how precious she is. Her strength is unmatched, her tenacity boundless and her potential infinite.
What advice do you have for women who are just starting their career or entrepreneurship journey?
My advice for women just starting their career is to not limit themselves. Try pursuing a career in a field you are passionate about and have a genuine interest in. Be unapologetic for whatever ambitions you might have, take a deep breath and go for it.
Last words?
Many times we do not know our own strength until it is tested, so always remember that you are stronger than you know. However, even the strongest person needs to take care of themselves, so its ok to pay attention to your mental health as well. I would say be accountable for your actions and remember to follow through on any commitments made as your word matters.
Quick this and that:
3 books that changed your life
Chicken Soup for the Teenage Soul by Jack Canfield & Mark Victor Hansen
Lean In by Sheryl Sandberg
The Top 10 Distinctions between Millionaires and the Middle Class by Keith Cameron Smith
Favourite way to unwind
Listening to Music, Reading, Watching Series and Movies
Best advice you’ve ever received
The best advice I received was indirect as it was from watching The Oprah Winfrey Show. Oprah said a lot of things over the years that spoke to me however two I always remember are that when something bad has happened or hasn’t gone your way, to ask yourself “What is the lesson here? What is this experience here to teach me” and the other is “Luck is a matter of preparation meeting opportunity”.
3 Apps you can’t function without
WhatsApp due to messages received and the rest are mainly due to work so that would be Facebook, Instagram, LinkedIn
Best parts of Zambia
For city life: Lusaka
For adventure: Livingstone
For Safari: Mfuwe
For escapism: Lower Zambezi
My advice for women just starting their career is to not limit themselves. Try pursuing a career in a field you are passionate about and have a genuine interest in. Be unapologetic for whatever ambitions you might have, take a deep breath and go for it.
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